Oliver Sullivan (P, 2014-2021) inspires pupils with his entrepreneurial journey from Durham School to Founder of DesigNA
Wednesday, 21 October 2026
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Oliver Sullivan (P, 2014-2021) returned to school this morning to speak to pupils from across the senior school about his journey from Durham School to becoming founder and CEO of DesigNA, a jewellery brand which creates personalised pieces based on customers' DNA profiles. 

After leaving Durham School, Oliver went on to read Economics at Loughborough University, graduating with a First-Class degree in 2025. He explained how his studies helped him understand markets, pricing and risk, skills that continue to play an important role in running his business today.

Oliver shared how the idea for DesigNA developed and the challenges of turning an concept into a viable business. Combining science, design and entrepreneurship, the company works with his parents' genetic testing laboratory to create bespoke jewellery inspired by customers' DNA, with each piece handcrafted in the UK.

Speaking candidly about life as a founder, Oliver discussed the realities of building a start-up, from product design and website development to marketing, customer service and working with suppliers. He also reflected on the lessons he has learned from setbacks and how securing funding from Virgin StartUp helped validate his idea and support the company's growth.

By sharing his experience of creating a business from the ground up, Oliver demonstrated how interests in science, business and creativity can come together in unexpected and rewarding careers. Pupil questions afterwards covered entrepreneurship, product development and the challenges of bringing a new idea to market.

We are grateful to Oliver for taking the time to return to Durham School and share his experiences with pupils. You can read more about DesigNA on Oliver's website: DNA Jewellery | Necklaces Made From Your DNA | DesigNA

If you have a specialism you would like to share, or could support pupils through careers advice or work experience, please get in touch at od@dcsf.org.uk.