From Picking Up Golf Balls to ESports in LA 

On Monday 23 March, pupils studying Business Studies and Economics A Levels were treated to an engaging and insightful presentation from Michael O'Brien (C, 2006–11).

"Mickey" is the co-founder of Milhouse, a creative agency based in Los Angeles. During his visit, he shared his journey from attending Durham School for a Year 8 taster day, through completing his A levels, progressing to university, and beginning his career. He spoke about the importance of mentorship, highlighting his experience working under fellow Old Dunelmian John Adamson at Ramside Hall Hotel. After leaving the hotel industry in 2020, Mickey began pursuing his passion for video gaming. 

In early 2020, as global sporting events were cancelled, he became part of an innovative company Veloce. As Covid struck and the F1 Australian Grand Prix cancelled, Mickey was part of the team that brought an online virtual race featuring professional drivers, sportspeople, and celebrities to a streaming audience of over 270,000. 

Today, Mickey works on campaigns for some of the world's leading brands, and projects linked to major events such as the Super Bowl. During his talk, he shared valuable life lessons, encouraging pupils to pursue their interests, enjoy what they do, and remain open to new opportunities. He emphasised that feeling "lost" at times can be an important part of discovering the right path. Mickey also explored modern social media marketing strategies, while demonstrating how foundational marketing principles, including those used by Walt Disney dating back to the 1950s, also remain highly relevant today. The session continued into break time, with many pupils staying behind to ask questions and gain further insight into careers and the industry. 

We are very grateful to Mickey for taking the time to return to his former school and share his experiences. His talk is one of many opportunities for pupils across the Foundation to engage with and learn from the Old Dunelmian network. 

If you are a parent or Old Dunelmian interested in sharing your experiences with pupils, please contact od@dcsf.org.uk. 

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